Lokai Bracelets: What's the Appeal?

Source: mylokai.com

I recently came across this product on the internet, and it caught my attention. These past few months have been tough due to the tragic loss of my cousin, and this product really spoke to me. The bracelet is not overly beautiful, but the fact that it has such deep meaning is what made me buy one.

The company says that in the white bead there is water from Mount Everest, and in that there is mud from the Dead Sea in the black bead. These two locations are the highest and lowest points in the world.

The idea behind this is that in life we have good days and bad days, highs and low. This bracelet is something that can serve as a reminder, that yes there are the good and bad days, but life goes on and life is what you make of it. If we were to sit around and dwell on the bad days, we wouldn't get to see the good days again. 

The company has a saying that goes along with their bracelet, it is:

                                                                                                  Source: mylokai.com                                                                                                                                      "Sometimes you're on top of the world, stay humble.                                                                                                              Sometimes you've hit a low, stay hopeful.                                                                      Find your balance"

I found this to be truly inspirational, and it has really been helping me. Wearing a small bracelet on my wrist allows for subtle reminders of how lucky I am and to appreciate all the good things that happen, but also helps me through the bad times, when seeing the good in the world is blocked.

The Lokai bracelet is actually quite popular right now, as people are curious to if the product is true to what they say. In the white bead is there really water from Mount Everest, and in the black bead mud from the Dead Sea? Many youtube users have cut the bracelets open and discovered this to all be true! Plus the company is creating authenticity videos for the water and mud components, as the water one is up above and the mud collection video is currently being filmed.

Source:https://www.youtube.com/watch?v=1HouhZdWcMI

I decided to write a blog entry about this experience as I believe it links quite well with Consumer Behaviour (Chapter 1: An introduction to Consumer Behaviour, p.10). They state that consumers are not only driven to buy products for what they do, but can also be swayed to invest in a product for what it means. The fact that this bracelet has a deeper meaning than other rubber bracelets sets it apart in the market. Although the bracelet won't physically do anything to help a person manage their emotions, it makes them believe in themselves.

The meaning that we put behind a product has very powerful effects on our opinion towards it, and will ultimately determine the length of the products life and usefulness.

For more information regarding the Lokai bracelets, visit: http://mylokai.com/